Welcome, I am Sofi Galea
I am driven by human psychology to connect consumers to brands through authentic storytelling and data-driven insights.
A Quick Look
AMIKA LA 2028 ACTIVATION
To be selected for Clemson’s signature program, Cadency, I had the opportunity to present a brand I believe would be a great fit for an activation at the LA 2028 Olympics. For this, I chose the haircare brand, Amika. Click the link for a snapshot of this work.
CLEMSON SAILING CLUB CREATIVES
A showcase of my creative work and leadership throughout my time at Clemson Sailing Club, with thought process explanations. Click the link for a snapshot of this work.
PATAGONIA BRAND STRATEGY CASE STUDY
For my Survey of Brand Communications course, my final project was to collaborate to develop a new campaign that aligns with the selected company. My group chose Patagonia and was inspired by their “Don’t Buy This Jacket” campaign. Click the link for a snapshot of this work.
Get in Touch!
I am open to all connections throughout the industry, and would love to hear from you!