Amika x LA 2028

Positioning Amika as the performance-ready haircare partner of the first female majority Olympic Games.

Project Type: Brand Partnership & Activation Strategy

Timeline: Spring 2026

Role: Independent Strategic Concept

PATAGONIA: LOVED FOR LONGER

Spring 2026

Reimagining how Patagonia could strengthen emotional connections through product longevity and purpose-driven storytelling.

My Role: Team member | Brand strategy, consumer insights, and campaign development

My Impact on Clemson Sailing Club

My first year at Clemson, I wrote and designed the Alumni Newsletter. My newsletter increased engagement by 23%, as measured by open and subscription rates.

In my second year, I was elected Executive Officer of Public Relations. This role has exposed me to merchandising, graphic design, media engagement through social channels, compounded with leadership and collaboration. In my current term, I have increased Instagram outreach by 26% and website traffic by 32%.