Favorites of Clemson Sailing Club
My first year at Clemson, I wrote and designed the Alumni Newsletter. My newsletter increased engagement by 23%, as measured by open and subscription rates.
In my second year, I was elected Executive Officer of Public Relations. This role has exposed me to merchandising, graphic design, media engagement through social channels, compounded with leadership and collaboration. In my current term, I have increased Instagram outreach by 26% and website traffic by 32%.
Below, I have showcased some excerpts of the creative work I have done for the club.
Newsletter page I curated, designed and wrote while serving as Chair of Alumni Relations and using Canva.
Newsletter page I curated, designed and wrote while serving as Chair of Alumni Relations and using Canva.
Newsletter page I curated, designed and wrote while serving as Chair of Alumni Relations and using Canva.
Newsletter page I curated, designed and wrote while serving as Chair of Alumni Relations and using Canva.
Regatta Instagram story lineup created in Canva to raise awareness of regattas among general club members and to connect with our competitors.
An Instagram post created in Canva for the beginning of the Spring season to keep sailors, members, and family informed.
An Instagram story created in Canva showcasing a collaboration between the Clemson Sailing Club and the Friday Morning Swim to appeal to both clubs.
A promotional Instagram story created in Canva to alert members and Clemson students interested in the "Fridays @ 4" program.
A promotional Instagram post created in Canva to alert members and Clemson students interested in the "Fridays @ 4" program.
A home regatta announcement created in Canva, targeted to other teams by tagging each competing team in the post and drawing attention to the event on the Clemson campus.
I curated and organized a photoshoot with the 2026 executive board and officers. This included making a photography timeline, a color palette, and outfit references/inspiration.
A promotional Instagram story using Canva to entice club members into attending the "work day" for help with maintenance and repairs in exchange for fun and pancakes.
In collaboration with my design officer Kate Hill, we used Canva and Adobe to create the 2026 Mountain Weekend T-Shirt. The production of this shirt involved the collaboration with merchandisers, pricing, and gauging interest through want-based analytics.